Who is Rilakkuma? Well his name literally translates to ‘Relaxed Bear’ to give you an indication, and he spends his days chilling and snacking with his friends Korilakkuma and Kiiroitori.

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Rilakkuma has become a symbol of pure cuteness and a carefree lifestyle, concepts which prove especially appealing in the bustling and hard-working country of Japan.

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Rilakkuma was created in 2003 by San-X and is the second most popular character in Japan behind Hello Kitty, and his European launch has been a great success as Japanese culture and kawaii characters are so popular at the moment

Rilakkuma is a lifestyle brand for the Kawaii loving teen and young adult female. In 2022, Netflix is launching it’s second season in 190 countries, in fabulous, stop-frame animation