Miffy was born in 1955, created by Dick Bruna while on holiday, where he would tell his eldest son bedtime stories about a little white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy.

 

Miffy is Bruna's best known and most popular character, featuring in more than 30 books, which have been translated in 50+ languages, and have sold over 85 million copies worldwide. Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.